There’s no denying that times have been really hard. COVID-19 saw sales and profits go down; some businesses even had to close down. Now that the effects of the pandemic are waning, many people are hopeful that everything will be back to what it was before.
Business owners are looking forward to making great sales. Small companies are also in a great position to take advantage of this financial summer by planning their marketing campaigns.
TIP 1: Offer seasonal freebies.
You can be sure that many companies will have enticing offers this summer. Therefore, come up with unique offers that will increase traffic to your store.
A water bottle in the summer is a precious gift. You might also consider giving them stickers. Give your customers summer-specific offers to appeal more to them.
TIP 2: Plan early for the season.
People tend to interact with businesses around holidays. Seeing that it is more than two years since people got together for the summer holidays, many people are looking forward to enjoying this one. Make it as enjoyable for them and as profitable for you as possible. Make proper plans for your sales this summer.
Consider how your company may benefit from the summer holiday rush. Give offers on the most essential goods they may need for picnics, camping, etc.
TIP 3: Partner with other small businesses.
Partner with other small companies that share your eagerness to reconnect with consumers. Combining your forces with other complementary businesses certainly boosts attendance and creates new interest.
See how you can collaborate to provide value to your customers while also increasing your sales and revenue.
TIP 4: Take part in outdoor events.
During the summer, many people are in high spirits; they want to get out and have fun. So, why not throw them a party this summer? Hosting an event will give you the chance to engage with customers, market your company, and increase sales.
The kind of event will be determined by the kind of business you run, but always ensure that whatever you choose is enticing. For example, if you are a cosmetics company, you can offer your customers sunscreen lotion with every purchase.
TIP 5: Print seasonal marketing collateral.
Silver and metallic gold foil finish stickers are a holiday must-have for any business. They have the extra glitz and glam that will thrill and excite people. Personalized summer foil labels and stickers have the capacity to convert your seasonal offers into stylish, distinctive gifts.
They are affordable, festive, eye-catching tools and marketing assets. Use them to add cues for seasonal promotions such as BOGOs (Buy One Get One) and limited-edition products.
TIP 6: Target your seasonal visitors.
If your area attracts tourists in the summer, you may be able to interact with a new customer base. Strategize on how to connect with the tourists throughout the summer months. Please find out how to draw them to your business by getting to know the kinds of products that are most important to them.
Let’s Get Started!
With the above tips, you are ready to get your business back on its feet this summer. Remember, you don’t need to break the bank to woo customers; the above tips are budget-friendly.