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Tips to Use Pinterest for Your Craft Business

Pinterest is a social media website that allows users to create digital pinboards and share them with other users. It has a global audience, with over 500 million monthly active users as of March 2019.

This guide aims to help you get started with Pinterest for your business by discussing why it might be useful for crafting, how it works and some steps on how to get started with your own account. We’ve also included some practical advice on what content works well on Pinterest (and what doesn’t) and how to promote your pins effectively across other social media platforms.

Set up a Pinterest Business Account

Set up a business account. This means that all of your pins will be associated with the same Pinterest account and will show up in one place on their website. You can also add keywords to your pins if you want, so people can find them more easily when they’re searching for what you’ve posted.

To get you off on the right foot, you can also find a Pinterest course online to get you started. However,  we’ll start with the basics. If you haven’t already, it’s time to set up a Pinterest business account.

Here are some reasons why:

It’s more professional than a personal account and will help grow your credibility as an artist or designer amongst clients and potential customers.

People can follow your work directly from Pinterest, which means they don’t need to go through any extra steps of finding out how to contact you or where to buy from – everything is right there at their fingertips!

Add Keywords to Your Pinterest Pins

Pinterest is a visual search engine, so you need to make sure that you’re using the right keywords in your pins. In order to pin, you have to first create a pin description. This is where you’ll add all of your keywords and descriptions so they can be indexed by Pinterest’s search algorithm.

In addition to adding keywords in your pin description, make sure that they’re also included in the title of your board as well as its description (if applicable). If there are multiple people who work on creating content for one account or brand, it’s smart to come up with an overarching theme for each board so that everything flows together nicely from one page of results to another when someone searches for something specific.

Use Rich Pin

Rich pins are extra information about products or recipes in the form of images, videos or links that get displayed right underneath your post (in this case, a pin). To set this up on Pinterest, click “Rich Pins” under “Advanced Settings” and then follow along with their instructions for adding data points like price or availability here:


Pinterest is a great platform for promoting your craft business and getting more sales. The tips in this article will help you make the most of Pinterest so that you can reach new audiences and drive traffic to your shop or website.

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